I'm Stevie Morris, an independent Google Ads consultant with 12 years' experience and £2M+ in managed ad spend. If you need a genuine Google Ads expert to review your account, advise your team, or take strategic ownership of your campaigns — not another agency account manager — that's what I do.
Start a conversationA Google Ads consultant is a specialist you bring in for expert advice on your account — not to take over the day-to-day running of it, though that’s an option too. It’s a narrower, deeper role than a general PPC agency: someone who lives inside Google Ads specifically (Search, Shopping, Performance Max, Display, YouTube) and can tell you precisely why an account is or isn’t working.
Most businesses that look for a Google Ads consultant already have someone managing the account — an in-house marketer, a junior hire, or an agency. What they’re missing is a senior, independent set of eyes who can confirm whether the strategy is sound, catch what’s being missed, and give a straight answer without a sales agenda attached.
Search for a Google Ads consultant and most of what you’ll find is agencies using the term as a keyword. The actual work — the strategy, the diagnosis, the decisions — gets handed to whoever’s available that week.
I work differently, because there’s only one of me. Every account I look at gets 12 years of direct, hands-on Google Ads experience, not a template checklist run by someone two years into their career. I’m Google Partner and Microsoft Ads certified, and I’ve personally managed over £2M in ad spend across ecommerce and home services accounts.
Not every consultation ends with a list of problems. Sometimes an account is well run, and the honest answer is that your current agency or in-house team is doing a solid job. I’d rather tell you that than manufacture issues to justify ongoing fees — it’s the difference between a consultant and a sales process.
An agency typically takes over day-to-day management of your campaigns. A consultant advises — reviewing what’s there, identifying issues, and guiding strategy, either as a one-off review or ongoing fractional support. Consultancy suits businesses that already have someone running the account but want senior, independent oversight.
Both are on the table. Consultancy is the right fit if you have management covered and want expert oversight. If you want someone to run the account end-to-end, that’s covered through my management service — the right starting point is a conversation about what you actually need.
In practice, yes — most PPC budgets today sit almost entirely inside Google Ads (Search, Shopping, Performance Max, YouTube), so a Google Ads consultant and a pay-per-click consultant are usually describing the same expertise. I focus specifically on Google Ads because that’s where the deepest platform knowledge pays off.
My management services start from £300/month. Consultancy pricing depends on scope and the way of working — a short call is the fastest way to get a clear, honest figure for what you need.
Yes. If your account is well structured and performing, I’ll say so rather than inventing problems to justify a fee. That honesty is the reason people come back to me rather than an agency with a retainer to protect.
Yes, UK-wide. I work entirely remotely, so location has never been a factor in who I can help.
No account manager, no sales layer — just a straightforward conversation about your Google Ads account and whether I can genuinely help.
Call 07410 907 104 Start a conversation