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What I Actually Do

I manage your Google Ads account end-to-end. That means campaign strategy, keyword research, bid management, ad copy testing, tracking setup, and optimisation — all of it. I’m hands-on from day one, and my job is to make sure every pound you spend on ads brings back more than you put in.

I’ve managed £2M+ of ad spend directly over 12 years, mostly for ecommerce and home services businesses. I’m Google Partner certified and Microsoft Ads certified. I don’t hand off strategy to juniors. You work with me.

Dover and London-Level Competition

You’re in the London commuter belt. That means your Google Ads CPCs are high — same competitive pressure as London proper. Wasted spend here costs more. Precision in targeting and bid strategy is not optional.

The Model

How We Start

  1. Free Strategy Call30 minutes. You tell me about your business, margins, and goals. I ask the hard questions: what’s your actual margin per conversion? Are you tracking everything? What’s your real competitive advantage? Then I tell you honestly whether Google Ads makes sense.
  2. Audit & PlanIf you move forward, I audit your current setup (if you have one), or scope a new strategy from scratch. I’ll find wasted spend, tracking gaps, and missed opportunity.
  3. Execute & OptimiseCampaigns go live with clear success metrics. I manage everything — keyword bids, ad copy, landing pages, conversion tracking — and report monthly on what’s working.

Frequently asked questions

Do you manage accounts for businesses in Dover specifically?

Yes. I work remotely UK-wide, including Kent and the Dover area. I’ve worked with several home services and ecommerce businesses here. The main thing to know is your CPCs are high because you’re competing with London bidders — that’s just geography, but it means your strategy needs to be tight.

What if my business is too small for this?

If you’re spending less than £300/month on Google Ads, or you’re not ready to spend that much yet, I’m not the right fit. But if you’re serious about Google Ads and want someone who won’t waste your budget, let’s talk.

How is this different from using Google's smart bidding?

Smart bidding is a tool I use. But it’s not a replacement for strategy. Google optimises for clicks or conversions depending on what you tell it to do — but if your conversion tracking is broken, or your audience is too broad, or your margins don’t support your bid target, smart bidding can’t fix that. That’s where the senior thinking comes in.

Can I cancel whenever I want?

Yes, on a month-to-month basis. I’ll hand over full account access and documentation so you can move to another manager if you want. But honestly, the longer you work with me, the better I get at optimising your specific business.

Do you work with ecommerce or home services?

Both. They’re my two niches. Ecommerce is straightforward CPA optimisation. Home services is trickier because conversion attribution is messier — but that’s where most businesses leave money on the table, and why they need someone who knows what they’re doing.

Ready to Stop Wasting Money on Bad Ads?

Book a 30-minute free strategy call. I'll ask the hard questions and tell you honestly whether I can help. No pitch, no pressure.

Call 07410 907 104 Start a conversation