Google Ads Audit for Ashford Businesses

What an audit finds

We spend a day or two in your Google Ads account. We look at structure, keyword performance, audience targeting, conversion tracking, creatives, and bid strategy. We pull data, cross-reference it with your website analytics, and spot the gaps.

What I deliver: a clear audit report that shows you exactly where money’s being wasted and how to fix it. No BS, no fluff. Just a prioritised list of problems and solutions you can action immediately.

The audit covers

• Keyword audit — Which keywords are actually converting? Which are just eating budget?
• Audience analysis — Are you targeting too broad? Missing high-value segments?
• Conversion tracking review — Is your tracking firing correctly? Or are you flying blind on real ROAS?
• Ad creative audit — Which copy and landing pages drive conversions? What’s underperforming?
• Bidding strategy review — Manual vs automated, bid adjustments by device/location, seasonal patterns.
• Account structure — Are campaigns and ad groups logically grouped for optimisation?

How the audit works

1. Brief callYou tell us about your business, current ad spend, and top concerns. 15 minutes max.
2. Full account diveWe spend 1-2 days pulling data, testing tracking, analyzing performance. You don’t need to do anything — we do the work.
3. Detailed reportYou get a written audit with findings, priorities, and actionable fixes. Specific recommendations, not generic advice.
4. Debrief callWe walk through the report, answer questions, and talk through which fixes to tackle first.

No obligation, no pressure

This is a diagnostic audit. We’re not selling you anything beyond the audit itself. Once you have the report, you can implement the fixes yourself, hire someone to do it, or decide it’s not a priority. It’s your decision. What we promise is honest findings and practical recommendations you can actually use.