Google Ads Audit for Caerphilly Businesses

Your Google Ads are bleeding money and you don't know where

Most accounts waste 30–50% of budget on irrelevant clicks, broken tracking, or outdated targeting. You could be spending £1,000/month and only £600 is actually working. An audit finds it.

What you'll get in an audit report

• Wasted spend breakdown — which keywords, ad groups, or campaigns are pulling the lowest ROI. Ranked by cost and opportunity.
• Tracking analysis — whether your conversion pixels are firing correctly, if you’re tracking the right events, and what blind spots exist.
• Structure review — whether your campaigns and ad groups are organised efficiently or if they’re tangled in a way that confuses the algorithm.
• Audience assessment — age, location, device, and interest targeting. Are you reaching the right people or wasting money on irrelevant clicks?
• Ad quality check — headline/description alignment, call-to-action clarity, and whether your ads actually tell a story or just list features.
• Competitive gaps — rough comparison to what’s reasonable for your industry. If you’re spending £500/month on keywords where competitors spend £50, that’s a red flag.

How an audit works

1. You grant me read-only accessI need to see your campaigns, keywords, ads, conversion tracking, and audience setup. This takes 10 minutes via Google Ads Manager.
2. I review your accountTakes a few days depending on size. I look at performance data, structure, targeting, and tracking to spot inefficiencies.
3. I write the reportDetailed breakdown of findings, ranked by impact. I highlight the biggest leaks and explain why they matter.
4. We discuss results30-minute call to walk through findings, answer your questions, and talk through next steps — whether you fix it yourself or hire someone.

Typical audit findings

Keyword bloat — thousands of keywords across broad match types, all competing for the same budget. Tightening saves 20–30%.

Conversion tracking broken — pixels aren’t firing, or you’re tracking the wrong events. You think you have 50 conversions when you actually have 12.

Negative keyword gaps — you’re paying for irrelevant searches that waste budget. Adding 50 negatives can cut wasted spend by 15%.

Bid strategy mismatch — manual bidding used to work; now automation (Target CPA, Maximize Conversions) runs the account better, but you never switched.

Geographic overspend — you’re targeting nationwide when 80% of your customers are in Gwent and Cardiff. Narrowing scope improves efficiency immediately.