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What an audit finds

Most Google Ads accounts leak money. Broad match keywords that trigger on irrelevant searches. Audience overlaps causing bid wars. Conversion tracking that’s silently broken. Ad groups so bloated they can’t be optimised. The audit finds it all.

We’ll review your account, pull reporting, map your structure, check your tracking, and deliver a detailed report of what’s working, what’s waste, and what’s misconfigured. Then you decide what to do with it — hire us to fix it, give it to your team, or ignore it. Your call.

The audit process

  1. Account reviewWe log into your Google Ads account and evaluate the campaign structure, ad groups, keywords, audiences, and bid strategies. We’re looking for waste, misalignment, and missed optimisations.
  2. Reporting deep diveWe pull 6–12 months of performance data, calculate efficiency metrics, and benchmark what we see against typical performance in your vertical and region.
  3. Tracking auditWe validate that conversion tracking is set up correctly, audit your UTM discipline, check for cross-domain tracking issues, and verify that you’re measuring what matters.
  4. Competitor and market scanWe look at who’s bidding on your keywords, what ad copy styles are performing, and where there’s opportunity.
  5. Detailed reportYou get a written report with findings, prioritised recommendations, estimated savings or revenue uplift, and a roadmap for fixing it.

What we typically find

No obligation

The audit is diagnostic only. You get a report; you own the decision. Most clients hire us to implement recommendations. Some take the findings to their current team or agency. That’s fine.

Why audit if you're in Camborne

If your business serves Camborne, Hayle, Helston, St Ives or the broader Cornwall area, a PPC audit tells you whether your local spend is reaching the right people. For trade and home services, precision targeting is everything — an audit will show you whether you’re leaking budget on out-of-area clicks or poor keyword choices. For ecommerce, an audit checks whether your remarketing and audience stacking are sound. Either way, you get a clear picture of what’s actually happening with your ad spend.

Frequently asked questions

How long does an audit take?

End-to-end, typically 2–3 weeks. We’ll set a timeline with you upfront. The report comes as a written document you can share internally or use to brief a new team.

What does the report look like?

Written, detailed, and actionable. Findings section with screenshots and data. Prioritised recommendations. Estimated impact for each. A roadmap if you want to fix things yourself or brief an internal team.

What's the audit fee?

I’ll quote it based on account complexity and reporting depth once we understand what we’re looking at. Book a call and we’ll give you a fixed price for the work.

Can we do an audit if our account is managed by an agency?

Sometimes. Some agencies will give you admin access, others won’t. We can often run an audit on a limited view of data, or you can request the report from your agency. Best to ask us on a call.

We're in Camborne — will the audit be specific to our area?

Yes. We’ll look at your geographic targeting, check for out-of-area waste, validate that local keyword choices make sense, and audit your local tracking setup if you have one.

What happens after we get the report?

That’s up to you. Many clients book a call to walk through findings and discuss next steps. Some implement recommendations themselves. Some hire us to do it. We’re not pushy — we just want you to have the clarity.

Ready to see what's actually happening with your Google Ads spend?

Request an audit and we'll walk you through what we find. You'll know exactly where the waste is, whether your tracking is working, and what to do about it.

Call 07410 907 104 Request a PPC audit