Google Ads Audit for Dunstable Businesses

What a PPC audit actually finds

Most Google Ads accounts bleed money in ways the owner never sees. Keyword waste, audience overlap, bid strategy mistakes, conversion tracking gaps — these add up fast. An audit pulls all of this into the light, shows you the money leaking out, and gives you a roadmap to fix it. No fluff, just what’s wrong and why.

What gets reviewed

• Keyword performance: Which keywords actually convert, which ones just burn budget, and where your bids are out of sync with value.
• Campaign structure: Are your campaigns organised for efficiency, or is everything tangled together?
• Audience strategy: Wasted audience overlap, poor targeting, or campaigns that could be targeting smarter.
• Conversion tracking: Is tracking set up correctly? Are you missing data that would help you bid smarter?
• Creative performance: Which ad copy actually works, and which are just noise?
• Budget allocation: Is money going to your best performers, or spread thin across everything?

Why it matters, especially in Dunstable

You’re in the London commuter belt, which means CPCs are high and competition is fierce. Even a 5% improvement in efficiency translates to real money. An audit shows you exactly where that 5% (or more) is hiding and how to unlock it.

How the audit works

1. You share accessSend me read-only access to your Google Ads account. That’s all I need.
2. I dig inI spend time reviewing structure, performance data, keywords, audiences, tracking — everything that tells a story about efficiency.
3. Audit reportYou get a detailed report showing what’s working, what’s wasting money, and exactly how to fix it. Clear priorities, clear wins.
4. No obligationYou get the report. What you do with it is your choice — fix it yourself, hire me, hire someone else, or leave it as is. That’s entirely up to you.