One-off diagnostic audit to find inefficient keywords, broken tracking, budget leaks, and missed opportunities. Fixed scope. You pay for the audit once and implement on your timeline.
Request a PPC auditMost Google Ads accounts are bleeding money quietly. Negative keywords missing. Tracking that doesn’t work. Audiences set too broad. Keywords too generic. Bids left on autopilot. Ad copy that doesn’t match the landing page. None of this is visible in your reporting dashboard unless you know exactly what to look for.
An audit is a forensic review. I dig into the account structure, the keyword performance, the conversion tracking, the audience setup, and the bid strategy. Then I tell you exactly where the waste is and what to fix.
A written report with specific, actionable findings. Not vague recommendations. Specific keyword IDs to pause, tracking fixes to implement, restructuring suggestions, and a prioritised roadmap of changes to test. You decide which ones to implement.
A home services company in Kent was spending on keywords for locations they didn’t service. One ecommerce brand had two campaigns bidding against each other, cannibalising share. Another had conversion tracking that wasn’t even firing—they thought the account was profitable when it wasn’t. These aren’t edge cases. They’re common.
That depends on account complexity. Smaller accounts (under £1,000/month spend) start around one point; larger or more complex accounts are higher. I quote after an initial call. No surprise bills—you know the cost upfront.
The analysis usually takes 5–10 working days. The report gets to you within two weeks from when I start. Turnaround is faster for simpler accounts.
Then we talk about it. My recommendations are based on data and 12 years of experience, but your business context matters too. If you see it differently, that’s fine—you’re not obligated to implement anything.
Exactly. Gillingham’s in the London commuter belt, so CPCs are high—which makes waste even more expensive and good strategy even more critical. An audit in this environment often uncovers hundreds of pounds in preventable monthly spend.
We can discuss that. But the audit stands alone—it’s not a sales tool. You can implement recommendations yourself, hire your current team to do it, or bring me in for ongoing management. Your choice.
Helpful but not essential. I can flag mismatches in Google Ads directly, but if you share copies and pages, I can go deeper on message alignment and user experience.
Request an audit. Share your account details, and I'll tell you exactly what's costing you money and what you can fix. No obligation to hire me—the report is yours to use as you see fit.
Call 07410 907 104 Request a PPC audit