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What's Actually Happening in Your Account?

You might know your ads aren’t working. Or you might think they’re fine and have no idea where the money’s really going. Either way, an audit tells you what’s actually happening — and more importantly, why.

I audit Google Ads accounts for businesses across Nottinghamshire and beyond — Retford, Worksop, Mansfield, Doncaster — and most of the time I find something. Sometimes it’s big. Sometimes it’s small. But it’s almost always fixable.

What an Audit Covers

One-Off. Fixed Scope. No Obligation.

An audit is a diagnostic tool. You get a report with findings and recommendations. Whether you implement them yourself, hire me to do it, or move on — that’s your call. There’s no obligation to buy anything after. You own the findings.

Why You Need This

Google Ads accounts drift. Keyword match types shift, negative keywords disappear, bid strategies get misaligned. Conversion tracking breaks without anyone noticing. Budget gets spent on campaigns that should be paused. Most of the time, these problems are invisible until someone actually looks — and by then, you’ve wasted thousands.

An audit cuts through the noise and tells you exactly what’s costing you money.

How the Audit Works

  1. Share accessYou give me read-only access to your Google Ads account (and Google Analytics if you have it).
  2. I dig inI spend 3–5 hours reviewing your setup, testing, and analysing. I look for quick wins, structural issues, and opportunities.
  3. You get a reportA written audit with findings, prioritised recommendations, and clear explanations of what’s working and what’s broken.

The Expertise Behind the Audit

I’ve been doing this for 14 years. I’ve managed £3M+ in direct ad spend. I’ve seen accounts optimised brilliantly and accounts absolutely tanked. I know what a good account looks like and I know exactly how to spot waste and missed opportunity. When I audit your account, you’re getting the eye of someone who’s done this at scale.

Frequently asked questions

How much does an audit cost?

I’ll quote you on a call based on the scope and complexity of your account. There’s no fixed price because some accounts take longer than others — bigger spends, more complexity, more history to unpack.

Do I have to hire you after the audit?

No. An audit is a standalone service. You get findings and recommendations. What you do with them is your decision. No pressure, no obligation.

Do you audit accounts for businesses in Retford and around Nottinghamshire?

Yes. I audit accounts for businesses across the UK, including ecommerce and home services companies in and around Retford, Worksop, Bawtry, and Mansfield.

How long does an audit take?

The review itself takes me 3–5 hours depending on account size and complexity. I’ll turn around a written report within a few days of completing the analysis.

What if my current agency doesn't want to give you access?

That’s a valid reason to be concerned. A good agency should be transparent about their work. If you’d like an independent review, I can work with your account data exported in standard formats, though direct access gives me a much clearer picture.

Can you audit Microsoft Ads or other platforms?

I specialise in Google Ads audits. I’m Microsoft Ads certified, so I can advise on those campaigns as well, but Google Ads is where my deep audit expertise sits.

Get Clarity on Your Google Ads Spend

Request an audit and find out exactly what's happening in your account. One-off diagnostic. Clear findings. No obligation. Let's get you answers.

Call 07410 907 104 Request a PPC audit