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Your Google Ads Might Be Leaking Money. Here's How to Know.

You’ve got a budget running in Google Ads. You see impressions, clicks, and conversions. But you’re not sure if it’s actually working. Maybe you suspect wasted spend. Maybe your tracking feels broken but you can’t prove it.

I’m Stevie Morris — 12 years in Google Ads, £2M+ managed, Google Partner & Microsoft Ads certified. A PPC audit is my diagnostic: I pull your data, find the gaps, and show you exactly where money is leaking and what to fix first.

What a PPC Audit Uncovers

Fixed Scope. No Surprises.

An audit is a one-time diagnostic. You get a written report within 1-2 weeks. No ongoing obligation. No upsell. You own the findings and decide whether to fix it yourself, hire someone, or walk away.

Why This Matters

Most Google Ads bleed 20–40% of budget to waste. Broken tracking hides it. You think you’re at 3x ROAS; you might actually be at 2x. An audit finds that gap before it costs you tens of thousands more.

Audit Includes

The Audit Process

  1. Book & BriefYou describe your business and current ad setup. What’s working, what feels wrong, what you want to fix.
  2. Deep DiveI request read-only access to Google Ads, GA4, and any other reporting. I pull data, cross-reference, and spot gaps.
  3. Report & DebriefWithin 1-2 weeks, you get a written report with findings, priorities, and next steps. We do a call to walk through it.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size, data complexity, and how much history you want reviewed. I quote on a call after understanding your account. No fixed menu price — tailored to your scope.

Do I have to hire you after the audit?

No. It’s a fixed diagnostic. You get the report, the recommendations, and the freedom to implement them yourself, hire someone else, or do nothing. Zero obligation.

How long does an audit take?

Usually 1-2 weeks of my time, depending on account size and data availability. You’ll get a written report within that window, then a debrief call.

Can you audit ads for businesses in Runcorn and Cheshire?

Yes. I work UK-wide, entirely remote. Doesn’t matter if you’re local to Runcorn, Widnes, Warrington, or anywhere in Cheshire — the audit depth is the same.

What if I find out my current agency is doing a rubbish job?

That’s the point of an audit. If their strategy is weak or tracking is broken, the report will show it. What you do next is your call.

Do I need to share my budget or revenue data?

You’ll share read-only access to Google Ads and GA4 so I can see your campaign data, conversions, and spend. Revenue and budget details are optional — helpful context, but not required.

Find Out Where Your Ad Budget Is Leaking

Book a 20-minute call to scope your audit. You describe your setup, I ask clarifying questions, and we agree on timeline and focus. Then you get the diagnostic — and decide what to do with it.

Call 07410 907 104 Request a PPC audit