Google Ads Audit for Spilsby Businesses

What a PPC audit finds

Your ads have been running for a few months—or maybe years. You’re getting clicks, maybe conversions. But you’ve got a gnawing feeling something’s wrong. Conversion tracking isn’t reliable. Your quality score is drifting. You’re not sure if your budget’s in the right place.

An audit is a diagnostic. We pull your account apart, find the gaps, and tell you exactly what’s costing you money and what you’re missing. Then you decide whether to fix it yourself, hire someone, or let it be.

An audit covers

• Account structure — are your campaigns organised for control or chaos?
• Keyword quality — are you bidding on relevant intent or just volume?
• Ad copy — are your headlines and descriptions actually compelling?
• Conversion tracking — can you trust your conversion data? Most can’t.
• Budget allocation — is your spend flowing to winners or losers?
• Unused features — audience targeting, ad extensions, bid strategies you’re not using
• Competitor gaps — what are they doing that you’re not?

Suitable for any size

Whether your budget is £500/month or £50,000/month, an audit gives you the same rigour. We look at small-account mistakes (bad keyword matching, poor ad copy) and large-account ones (budget trapped in underperforming campaigns, tracking that’s drifted over time) with equal attention.

How an audit works

1. Book a callTell me what you’re worried about. I estimate scope and time.
2. I audit your accountFull review against industry best practice. Takes a few days.
3. You get a reportFindings, recommendations, priorities. No obligation to act or hire anyone.

For Spilsby and beyond

Audits work whether you’re running ads for a Spilsby local service, an ecommerce brand shipping nationwide, or a home services business across Lincolnshire. The principles are the same; only the details change.