Google Ads Audit for Winsford Businesses

Your Google Ads are leaking money. Here's how to find out where.

You’re spending on ads. You’re getting clicks. But you don’t really know if it’s working.

Maybe your tracking is broken—you think conversions are happening that aren’t actually being recorded. Maybe your keywords are too broad and you’re paying for irrelevant clicks. Maybe your landing pages don’t match your ads, so people bounce instantly.

A proper audit finds all of this. No vague consulting-speak. No ‘we need to do a strategy.’ Just: here’s where the money’s going, here’s where it’s being wasted, and here’s what to fix first.

What gets audited

• Campaign structure — Is it organised sensibly, or has it grown into a mess? Are you spending on things that don’t matter?
• Keywords and match types — Are you bidding on the right search terms, or burning budget on noise?
• Ad copy quality — Do your ads match your keywords and landing pages? Are they actually persuasive?
• Landing page alignment — Does where you send people match what you promised? (Most don’t.)
• Conversion tracking — Are you actually measuring what matters? Is your tracking accurate or completely broken?
• Bid strategy and budget allocation — Is your money flowing to the best-performing campaigns, or spread thin across losers?

Winsford Google Ads audits often find the same problems

I’ve audited dozens of Cheshire and north-west accounts. The patterns repeat:

Most businesses don’t know what’s converting. Tracking is incomplete or flat-out wrong. Keywords are too broad for the budget. Ad copy is forgettable. Landing pages are generic.

Once you know what’s broken, it’s fixable. But you have to look first.

The audit process

1. You send account accessRead-only Google Ads and Google Analytics access. Takes 5 minutes to set up.
2. I review your accountFull dive into structure, keywords, tracking, copy, landing pages, and spending patterns.
3. You get the reportRanked findings, clear priorities, no fluff. Takes about a week from access to delivery.
4. Optional: consultation callWalk through findings and questions. Only if you want it.