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When you need expert guidance, not full management

Maybe you have someone running your ads already. Or you’re doing it yourself but hit a wall. That’s where advisory comes in. I work with businesses who want strategic input without handing over the keys—or who need a second pair of eyes to catch expensive mistakes before they happen.

I don’t gatekeep knowledge. I’ll teach you what’s working and what isn’t. And if your current setup is sound, I’ll tell you that too.

Advisory and consulting services

This isn't a do-it-all service

I’m not here to manage every ad dollar. I’m here to make sure your strategy is sound and your money isn’t leaking. Whether you manage yourself, work with an agency, or have a junior on staff, I can spot problems and guide solutions.

Who works best with advisory

Small to mid-sized ecommerce teams, home services businesses, and anyone who’s outgrown the ‘set and forget’ approach but doesn’t need full management. You run ads in Falmouth, Penryn, Truro? You know your market better than anyone—advisory helps you leverage that knowledge while staying current on platform changes.

How it works

  1. Initial consultationWe jump on a call, walk through your current setup, goals, and pain points. No charge for this.
  2. Scope and feeBased on the depth needed, I’ll outline what makes sense—one-off audit, a few strategy calls, or ongoing monthly advisory.
  3. Implementation guidanceI give you clear, actionable advice. You decide what to implement and when. I’m here to back you up.

Deep knowledge, direct access

I’ve spent 14 years running Google Ads at scale. I’ve seen platform changes, algorithm shifts, and what actually sticks. With advisory, you get that knowledge applied to your business—without paying for full management.

Frequently asked questions

Can I use this for a one-off audit?

Absolutely. If you suspect something’s wrong or want a fresh set of eyes, we can do a focused audit. You’ll get a report with findings and recommendations.

How much does advisory cost?

Depends on scope. We can start with a single strategy call or audit, or discuss ongoing monthly support. Book a consultation and I’ll quote based on what you need.

Do you work with businesses outside London?

Yes, UK-wide. You’re in Falmouth or anywhere in Cornwall—that’s fine. Everything is remote, so geography doesn’t matter.

Can I use you as a second opinion if I have an agency running my ads?

Yes. Some clients keep their main agency but have me audit quarterly to make sure they’re on track. We don’t step on toes—we just help you verify you’re getting good value.

What if I need ongoing support but not every day?

That’s the sweet spot for fractional advisory. One call per month, Slack check-ins, quarterly audits—we’ll structure it to fit your budget and needs.

How long does an audit take?

Depends on account complexity. A smaller account might take 3–4 hours. A complex multi-campaign setup with dozens of keywords could take two days. I’ll quote you before we start.

Get strategic clarity on your Google Ads

Book a consultation. We'll discuss your current situation, what advisory looks like, and how we can help. Not sure if you need this? The call will clarify that.

Call 07410 907 104 Book a consultation