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The Consultant's Role

You have someone running your Google Ads. It might be an agency, an in-house marketer, or you. But something feels off — the ROAS is flat, you’re not sure if your budget is spent wisely, or you want an expert’s eye to confirm you’re on the right track. That’s consulting. I’ll audit your setup, identify gaps or waste, and give you a clear recommendation on what to change, who should change it, and what success looks like next.

Fractional PPC Strategy — What This Means

The Honest Question You Should Ask

If your current agency or manager is doing their job well, they should welcome a second opinion. If they don’t, that tells you something. I’ve worked with clients whose existing team was solid — in those cases, I recommend small tweaks and they stay put. I’m not here to undermine good work; I’m here to make sure you’re getting what you pay for.

When Fractional Consulting Makes Sense

You might be bootstrapping and can’t afford full-time management, or you want to test a new market (ecommerce beyond your core, service expansion, brand new location targeting). A fractional consultant keeps a hand on the wheel without the full monthly commitment. I can spot issues, propose tests, and give you confidence in your spend. Whether you run the changes yourself, pass them to your in-house team, or ask me to step in full-time, that’s your call.

How a Consultation Works

  1. Intake and AccessYou grant me read access to your Google Ads account and Google Analytics (or whatever conversion data you track). Takes 10 minutes.
  2. Deep AuditI spend 4–6 hours reviewing campaign structure, audience segments, keyword performance, ad copy, landing pages, and tracking. I’ll spot waste, gaps, and opportunities.
  3. Findings CallI walk you through the audit, explain what I found, and give you 3–5 concrete recommendations ranked by impact. You’ll understand the ‘why’ behind each one.
  4. Follow-up (Ongoing or One-Time)After the audit, we either stop (you implement and move on), or you book me on fractional retainer to review tests, spot new trends, or advise as you scale.

Fractional for Hampshire and South Coast Businesses

Businesses in Fareham, Portsmouth, and across Hampshire often face a different challenge than London-based companies: lower transaction volumes mean noisier data. A small campaign tweak that would be invisible in a £50k/month account shows up here. That’s actually good — it means you can test fast and be confident in the feedback. As a consultant, I help you read that signal and avoid the false moves that waste your quarterly budget.

Frequently asked questions

What does a consulting retainer cost?

Starts at £300/month for ongoing advisory — typically 4–6 hours per month of my time, available for quick questions, strategy reviews, and new test setup. For a one-time deep audit and findings call (without ongoing retainer), I’ll quote on a call based on scope.

How is this different from full management?

Full management means I run the account day-to-day: pausing ads, testing copy, adjusting bids, building audiences. Consulting means I advise and you (or your team) execute. Both have their place; consulting works well if you have in-house execution capacity or you’re testing before committing to full management.

Can you work with my existing agency?

Yes. If your agency is open to it, I can come in as a strategic advisor, audit their work, and spot-check their recommendations. Many agencies welcome it; some don’t. Worth asking.

Do you do this for Fareham and Hampshire businesses only?

No, I work with clients UK-wide. But if you’re based in Fareham or the South Coast and you want someone who understands the local market (retail footfall, service area logistics, Isle of Wight reach), I can speak to that.

What if I find out my ads are hopeless?

Then I’ll tell you, and we’ll talk through alternatives. Maybe Google Ads isn’t the channel; maybe it is, but your offer, landing page, or product fit needs fixing first. I’d rather be honest early than take a retainer for a problem that isn’t solvable in Google Ads.

Let's Review Your Ads

Book a consultation and I'll audit your account. You'll get clarity on what's working, where you're leaking money, and what to do next.

Call 07410 907 104 Book a consultation