Fractional PPC guidance. You run ads (or have someone doing it), but you need a second opinion. Senior strategy without the full management commitment.
Book a consultationYour ads are spending money, but are they profitable? Is your account structured right? Are you hitting the right people at the right moment? You’ve got someone (in-house, or an agency), but you’re uneasy. Maybe results are OK, maybe they’re not. Maybe you’re paying too much for management and want to bring it in-house, but you’re worried what you’ll break.
That’s where a senior consultant comes in. I don’t manage your account. I advise. I spot problems, suggest changes, validate decisions, and train your team.
You can’t hire me part-time to run your account. Account management requires continuity, weekly optimisation, and someone with their hand on every lever. But you can hire me to give you the strategic thinking and oversight that stops you from wasting money or making avoidable mistakes. That’s the fractional model that actually works.
In-house marketers building or managing campaigns. Small business owners running ads themselves. Agencies or account managers wanting to sharpen their craft. Anyone in Cambridgeshire or elsewhere who’s been doing PPC and wants to check that they’re on the right path.
Consulting engagements start from £300/month for ongoing advisory. For specific projects—one-off audits, strategy sessions, training—I quote based on scope. Book a call and we’ll dial in what you actually need.
Yes, that’s the whole point. You’re running your own ads (maybe successfully, maybe not), and you want a senior strategist to validate decisions, spot gaps, and make sure you’re not leaving money on the table. I can do that without taking over the account.
That’s up to you. Some clients want weekly calls, some monthly. For project-based work (audit + recommendations), it’s usually a few intensive sessions then handoff. For ongoing consulting, a standing monthly call works well.
If you need someone actually managing the account day-to-day, that’s the full-service model (Google Ads management). I can recommend changes and train your team to implement them, but I’m not in the dashboard optimising bids every week.
Yes. I often do this—come in as a third-party reviewer or strategic advisor. Some agencies love having external validation; some don’t. Be transparent that you’re getting a second opinion.
I work nationwide, remote. Ramsey, Huntingdon, Peterborough, the Cambridgeshire region—I’ve advised businesses in all of these. Niches matter more than geography; I specialise in ecommerce and home services/trades.
Account structure review, keyword analysis, tracking validation, creative assessment, historical performance, competitive landscape check (if relevant), and written recommendations. Scope and price depend on account size; let’s talk specifics on a call.
Let's discuss what's working, what isn't, and what a fresh pair of eyes can add. No obligation to book ongoing consulting.
Call 07410 907 104 Book a consultation