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When you need a second opinion

You hired an in-house person or a cheap freelancer. Ads are running. But you don’t know if they’re good or just mediocre, and you’re too deep in the day job to audit it yourself. That’s where a fractional senior consultant works—come in, diagnose the account, tell you what’s actually broken, and either fix it or coach your team.

What we do on a consultancy basis

Think of us as your senior advisor, not your employee. We review your account, spot the gaps (and the things working fine), recommend changes with business rationale, and either implement them ourselves or walk your team through it.

This works for agencies with clients, in-house teams that are understaffed, or founder-operators who’ve hired someone but need confidence they’re on track. In Saffron Walden’s competitive market, you can’t afford to throw away 10% of your ad budget on guesswork.

Fractional consultant services

Why Essex small-to-medium businesses choose fractional

A full agency costs £1,500+/month and treats you as a small account. A generalist freelancer disappears when the cheque clears. Fractional senior oversight—especially in a high-CPC environment like Saffron Walden—gives you the expert eye without the full payroll or the agency markup.

How fractional consulting starts

  1. Initial audit callYou describe your current setup, we dive into the account and spot 2–3 critical things in the first call.
  2. Proposal and scopeWe tell you what’s fixable, what’s risky, and what you should probably change. Then we agree on frequency and scope.
  3. Implementation or coachingWe either make the changes ourselves or work alongside your team to implement them.

Frequently asked questions

Do you replace my current Google Ads person?

No. We work with them or alongside you. If you want us to take over the whole account, that’s done-for-you management. Consultancy is partnership.

How much does a fractional consultant actually cost?

From £300/month, same pricing model as done-for-you. We discuss scope on a call and tailor it to what you need—might be monthly check-ins, might be weekly deep dives.

Is this good for Saffron Walden or Essex specifically?

Yes. Essex’s high CPCs mean your bid strategy and tracking are everything. A senior second opinion on those alone pays for itself in a month or two.

Can you teach my team Google Ads?

If that’s the goal, yes. We’ll spend time getting them up to speed and give you a playbook. But we’re honest: not everyone takes to paid marketing. If you need someone running it month-to-month, done-for-you is often cheaper and better.

What's your background with ecommerce vs. local services?

Both. 12 years, £2M+ direct ad spend. We’ve managed everything from D2C SaaS to local trades and home services. Saffron Walden has both types; we know the playbooks.

How quickly can you start?

Call this week, audit your account within days. We can flag urgent issues within a single call.

Need a senior PPC voice on your side?

Book a consultation call. No obligation, no pitch—just a direct conversation about where your ads stand and what's actually worth fixing.

Call 07410 907 104 Book a consultation