Already running Google Ads but want a second opinion? I audit your account, find waste, and advise on strategy. No obligation. Salford and Greater Manchester, remote.
Book a consultationYou have someone — an internal marketer, a junior agency, a freelancer — running your ads. But you’re unsure if the strategy is right. Are bids set correctly? Is your audience targeting too broad? Why is conversion cost creeping up?
That’s where a fractional senior strategist comes in. I review your account structure, spot inefficiencies or missed opportunities, and advise on the next quarter’s strategy without taking over day-to-day. I’ve seen a lot of accounts — ecommerce stores, trades businesses, D2C brands — and patterns emerge fast.
Not every account is a disaster. I’ve seen plenty where the current person is doing solid work — they just lack seniority or bandwidth to push harder. I’ll tell you that too. No pressure to hire me if you don’t need it.
A one-off consultation starts from £300/month retainer equivalent (we discuss scope). If you want ongoing monthly strategy — reviews, planning, bid adjustments — I quote based on your spend and complexity. Call for a tailored fee.
Read-only is enough for a strategy audit. If we move to ongoing fractional work, I’ll ask for write access so I can test and execute recommendations without constant back-and-forth.
The audit takes 1–2 weeks depending on account size. Total time investment from you is about 90 minutes — a prep call, a deep-dive strategy call, and any follow-ups. Then you have a roadmap.
That’s fine — it happens. I’ll document my reasoning in writing. Then it’s your call: follow my advice, ask your current operator why they chose differently, or get a third opinion. I’m here to advise, not override.
Yes. I work with businesses across Greater Manchester — Salford, Eccles, Manchester, Radcliffe, and beyond. Fractional strategy is perfect if you’re too small for full management but need senior input. We meet monthly via Zoom or call.
Yes. That’s part of the strategy work. I’ll ask about your margin, average order value, and customer lifetime value. Then we set a realistic ROAS and work back to bid strategy and spend. It’s nuanced — best fit niches like ecommerce and home services have different benchmarks.
Message me on 07410 907 104 or fill in the form to book a free 15-minute prep call. We'll agree on audit scope, timeline, and fee. No obligation to hire me for ongoing work.
Call 07410 907 104 Book a consultation