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You have someone running ads. But are they running them right?

Most in-house PPC managers and junior agency staff follow templates instead of thinking. If you’re not sure whether your bidding strategy is optimal, your keywords are tight, or you’re actually competitive—that’s what this is for.

I work as a fractional PPC strategist for Sutton Coldfield businesses and across the West Midlands. I review what’s live, find the leaks, propose a clear roadmap, and either advise your team or hands-on implement the fixes.

When fractional PPC consulting makes sense

Honest first

I’ll tell you if your ads are actually fine and you don’t need help. Or if the problem is your landing page, not your PPC. Or if you should pause spend and fix tracking first. Not every business problem is solved by better bid management.

The process

  1. AuditReview account structure, keywords, bids, tracking, and landing pages. 2–3 hours.
  2. RecommendationsDetailed report with prioritized fixes, expected impact, and implementation options.
  3. SupportI either advise your team or hands-on implement, depending on your capacity and comfort.

Pricing

From £300/month for ongoing fractional consulting. For one-off strategy engagements, I quote on a call. Depends on scope and your ad spend size.

You’re not paying for busy work—you’re paying for senior decision-making and honesty. That’s cheaper than hiring a full-time specialist and better than flying blind.

Frequently asked questions

Is this for Sutton Coldfield businesses only?

No. I work across the UK remotely. Sutton Coldfield clients are welcome, but so are businesses in Birmingham, Lichfield, Walsall, and anywhere else.

Can you work alongside my current Google Ads agency?

Yes, though it works best if they’re open to input. I’m not here to throw shade—just to give you an honest second opinion.

What if you find something seriously wrong?

I’ll tell you exactly what it is and what it costs in wasted spend or lost opportunity. Then you decide whether to fix it and whether I help or your current team does.

How much of my time will this take?

Mostly mine. You’ll spend a couple hours on calls with me at the start, then stay updated as I advise or implement.

Do you manage accounts full-time, or just consult?

Both. If you want me to take over and manage it day-to-day, that’s the agency service. If you want fractional help, this is it.

What's your minimum commitment?

No minimum. Pay month to month. If it’s not useful, walk away.

Get an honest second opinion on your Google Ads

Let's talk about what's working, what isn't, and what a proper senior review would uncover.

Call 07410 907 104 Book a consultation