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What a PPC audit finds

You’re spending on Google Ads, but you can’t quite see why ROAS feels soft. Clicks seem wasted. Conversions don’t add up. Or you’re new to an account and need to know what’s broken.

An audit cuts through that. I review your entire setup — campaigns, keywords, audiences, tracking, conversion measurement — and give you a clear diagnosis: what’s working, what’s costing money, and where your first fixes should go.

What gets audited

Esher's expensive. Miss something, and it costs fast.

You’re in a London commuter belt market. Click costs are high. A single tracking gap or mis-targeted audience can burn hundreds a month.

What you get from the audit

A written report that breaks down what’s working and what isn’t. Ranked by impact: which fixes will save the most money or unlock the most upside. Specific, actionable steps — not vague. And honest feedback: if your ads are actually fine, I’ll say so.

How an audit works

  1. AccessYou give me temporary read-only access to Google Ads, GA4 (if available), and Google Merchant Center (if relevant).
  2. Deep reviewI spend 2–3 hours digging through account setup, performance data, tracking logic, and competitive landscape.
  3. Written reportYou get a clear findings doc with priority fixes, estimated savings or upside, and next steps.

Frequently asked questions

How long does a PPC audit take?

Usually 2–3 hours of review, plus 24–48 hours to write the report. You’ll have findings within a week.

Do you focus on Esher and Surrey accounts?

I work with accounts all over the UK. Esher’s competitive market does mean higher CPCs, which often reveals gaps faster — good news for audit findings.

How much does an audit cost?

It depends on account complexity. Let’s chat — I’ll give you a tailored quote based on what I’m reviewing. No commitment until you sign off.

What if the audit finds big problems?

I’ll give you the findings and actionable fixes. If you want help implementing them, we can discuss management or advisory options. But there’s no pressure — the audit stands alone.

Can I run the audit myself?

Technically yes. But audits need experience to spot what’s actually wrong versus what looks fine on the surface. Most team members miss the deep stuff.

How often should I get audited?

Annually is a good baseline. If your business is changing fast, more often makes sense. After a major change (new product, new market, new competitor), an audit is smart.

Get your audit scheduled

Tell me about your current account size and goals. I'll give you a quote and timeline. Completely obligation-free.

Call 07410 907 104 Request a PPC audit