Google Ads Audit for Woking Businesses

What an audit actually covers.

A proper Google Ads audit isn’t a report full of jargon. It’s a focused review: what’s working, what’s bleeding money, and what you’re not measuring. I log into your account, dig into structure, keywords, bids, copy, landing pages, and conversion tracking — then I give you a clear roadmap of what to fix and why.

The audit looks at

• Campaign structure — is it logical or chaotic? Are unrelated keywords grouped together, wasting impressions?
• Keywords and match types — are you bidding on the right terms at the right match types? Catching obvious high-intent keywords or chasing noise?
• Bid strategy & automation — is your bid strategy fit for purpose? Are you on manual CPC when target ROAS would suit you better?
• Ad copy and assets — are headlines and descriptions compelling? Are you testing enough?
• Conversion tracking — is it set up correctly? Are you measuring all conversions or missing the full picture?
• Landing page experience — are people landing on a relevant page, or a generic homepage?
• Budget waste — where is money disappearing with little or no return?

Fixed scope, no obligation.

You pay for the audit, you get a report and a detailed call to walk through findings. There’s no pressure to hire me for ongoing management — the goal is to give you the roadmap and the knowledge to move forward, whether you implement it yourself or hand it off to someone.

You'll learn

• What’s working and why
• Where you’re leaking budget
• Which keywords and campaigns to pause or fix
• Whether your tracking is reliable
• A prioritised action plan

Why Woking businesses get audits.

Woking is a competitive market for Google Ads — you’re bidding against businesses across Surrey and into the London commuter belt, which drives CPCs up. Without ruthless optimisation, you can easily waste 20-30% of your ad budget. An audit finds that waste so you can recapture it.