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What a real PPC audit finds

Most businesses don’t know how much money they’re wasting on Google Ads. Broad keywords pulling in irrelevant traffic. Ads that aren’t converting. Tracking that’s broken or missing entirely. Bids that are too high. Audiences that are too wide.

A proper audit finds all of it. Not a generic scorecard with vague recommendations — an actual breakdown of what’s draining your budget and exactly what to do about it.

An audit covers

Honest audits sometimes mean you're fine

Not every account is broken. I’ve audited businesses where the ads are working well and the strategy is sound. If that’s you, I’ll say so — even if it means I don’t land you as a client.

Why Market Drayton businesses need this

You’re in a competitive space. Whether you run ecommerce or home services — trades, conservatories, plumbing, whatever — Google Ads is expensive and unforgiving. Local Market Drayton businesses often operate on tighter margins than national competitors. Wasting £200/month on bad keywords is money you can’t get back. An audit finds that waste and shows you the fix.

The audit process

  1. You share accessYou give me read-only access to your Google Ads account and Google Analytics (if you use it).
  2. I dig inI spend time actually reviewing keywords, ads, landing pages, tracking, and account structure — not running a bot.
  3. You get a reportClear breakdown of what’s working, what’s wasted, what’s missing, and a prioritised roadmap to fix it.
  4. Optional strategy callI walk through the findings and answer questions. You decide what to do next — hire someone to fix it, do it yourself, or ignore it.

Fixed scope, no obligation

The audit is a defined engagement: I review your account, you get a report. That’s it. No pressure to hire me for ongoing work. If you want to discuss what the audit found or explore next steps, we can, but it’s your choice. I’m comfortable with that because the work speaks for itself.

Frequently asked questions

How much does an audit cost?

I’ll quote on a call based on account size and complexity. It’s a fixed fee for the full audit and a results call — no surprises or hidden charges.

Can you audit a brand-new account?

Yes, if it’s been running for at least a few weeks (long enough to gather data). If it’s brand new, a strategy session makes more sense than an audit.

Do you audit accounts across Shropshire and beyond, or just Market Drayton?

I audit businesses anywhere in the UK. Location doesn’t matter — your Google Ads performance does.

What if the audit finds that my agency is the problem?

That’s honest feedback you deserve. I’ll explain what they did wrong and what should happen instead. You can stay with them, switch, or take the recommendations yourself.

How long does the audit take?

Turnaround is typically 1–2 weeks from when you give me access. You’ll get a written report plus a call to walk through it.

Will you tell me if my ads are actually working?

Yes, bluntly. If they’re working well, I say so. If they’re bleeding money, I explain why and how to stop it. If it’s mixed (some working, some wasted), I’ll prioritise what matters most.

Find out what you're actually wasting

One-off audit, fixed scope, no obligation. You'll get a real breakdown of what's broken and a roadmap to fix it.

Call 07410 907 104 Request a PPC audit