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You don't need an agency. You need a second opinion.

Your current setup might be fine. It might be bleeding money. The only way to know is to ask someone senior who isn’t trying to upsell you. That’s what fractional consulting is: real expertise on demand, without lock-in.

When to hire a PPC consultant

Your ads are running, but you’re not sure the money’s being spent wisely. Your agency treats you like a number. You want strategic direction but don’t need someone to hand-hold every bid. You’re in a competitive market (like Market Drayton trades and ecommerce) and need to know if your keyword strategy is cutting through. Or you’re scaling and need someone to audit whether your growth strategy will hold up.

That’s when you call a consultant: part strategist, part auditor, part mentor.

What fractional consulting includes

Why this beats another full-service agency

You keep control of your account. I advise; you (or your existing team) execute. No contract lock-in. No surprise fees. No junior handling your strategy. You get someone with 12 years of direct Google Ads experience who’s optimised £2M+ in ad spend and tells you the unvarnished truth — even if it means recommending you stay with your current setup.

The consulting process

  1. Initial consultationYou brief me on your account, goals, and concerns. I ask detailed questions about your current setup.
  2. Audit & analysisI review your keywords, ads, audiences, and tracking. I identify wasted spend, gaps, and opportunities.
  3. Strategy sessionI walk through my findings, explain what’s broken and why, and recommend a prioritised roadmap.
  4. Monthly checkpointsYou implement changes and report back. I help adjust strategy based on real results.

Pricing for consulting

Starting point is the same anchor: from £300/month for ongoing monthly checkpoints and strategic reviews. If you need one-off advisory (a single audit or strategy session), I quote on the call based on scope. No surprises, no padding.

Frequently asked questions

Will you recommend I drop my current PPC person?

Only if they’re draining money and ignoring your goals. If they’re decent but you want a second opinion to confirm, I’ll tell you that too. I’m not here to sell you an upsell — I’m here to give you honest advice.

How often do we talk?

It depends on the engagement. If it’s monthly strategy reviews, we’ll do a monthly call. If it’s ad-hoc (you call when you need help), that’s fine too. We agree upfront.

Do you work with Market Drayton and local Shropshire businesses?

Yes. I’m UK-wide and remote. I’ve worked with local trades, ecommerce shops, and services businesses. I understand local competitive dynamics and how to make Google Ads work outside the London bubble.

What if I need full account management later?

We can convert to done-for-you management if you want. No pressure. Consulting is a lower-commitment way to test the relationship.

Can you help with non-Google advertising (Facebook, TikTok, etc.)?

I’m a Google Ads specialist — that’s where my 12 years of expertise is. I can advise on how Google Ads fits into a broader strategy, but for other platforms you’d want a specialist.

How do you measure success as a consultant?

By reduced wasted spend, improved ROI, clearer strategy, and your confidence in the direction. Not by flashy ROAS claims — by real business outcomes and you feeling in control.

Get a second opinion on your PPC

No commitment required. We'll talk through your account, I'll give you my honest assessment, and we'll agree on next steps together.

Call 07410 907 104 Book a consultation