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Your ads might be working. Or they might be bleeding money. You don't know which.

Most businesses in Shrewsbury and Shropshire run Google Ads without clear visibility into what’s actually profitable. Clicks are up, costs are up, conversions are… unclear. You don’t know if you should keep going or switch tactics.

A PPC audit is a one-off diagnostic. I dig into your account, spot the problems, and give you a clear picture of what’s working, what’s not, and what needs fixing. No pitch, no obligation to hire me ongoing—just honest answers.

What gets audited

What you get

A written audit report with findings, priorities, and rough implementation estimates. I’ll highlight quick wins (things you can fix in a day or two), medium-term projects (1–4 weeks), and bigger strategic shifts. I’ll also tell you if your ads are actually fine—I won’t recommend fixing things that aren’t broken just to sell you more work.

Fixed scope. Real answers. No strings.

An audit is a snapshot. You get data, recommendations, and clarity. What you do with it is up to you. Many clients go away and implement fixes themselves. Others ask me to help. Both are fine—I’m just here to give you the truth.

How the audit works

  1. You share accessYou give me read-only access to Google Ads Manager and Google Analytics (or your conversion tracking system).
  2. I audit your accountDeep dive into structure, tracking, keywords, ad copy, performance, and competitive positioning. Takes 3–5 days depending on account complexity.
  3. I deliver the reportWritten findings with priorities, quick wins, and implementation estimates. Clear, no jargon.
  4. We debrief (optional)30-minute call to walk through the report, answer questions, and talk next steps if you want them.

Who should get an audit

You’ve been running ads for 6+ months and want to know if they’re working. You suspect tracking issues or wasted spend. You’re thinking about upping your budget but want confidence first. You just hired a new agency or internal person and want to validate their strategy. Or you’ve never had an expert look at your account.

Frequently asked questions

How much does an audit cost?

That depends on your account size and what you want covered. Get a tailored quote on a call. Our anchor is from £300/month for ongoing work, but audits are fixed-scope and priced accordingly.

How long does it take?

Audit work is 3–5 days, depending on complexity. The report takes another 1–2 days. So you’re typically looking at 5–7 days from kickoff to delivery.

What if I find out my tracking is broken—how hard is it to fix?

Depends on what’s wrong. Some fixes take an afternoon (adding missing conversion tags, fixing event names). Some need developer help (setting up server-side tracking, fixing API integrations). My audit report will be clear about effort and priority.

I'm in Wellington or another Shropshire town—do I need to meet in person?

No. Everything is remote. You share account access, I audit online, and we debrief over a video call if you want.

Will you recommend I hire you for ongoing work?

Only if I think it’s right for you. If your account is sound and you just need to tweak a few things, I’ll tell you that. I don’t hard-sell ongoing services.

What if the audit shows my ads aren't viable?

That’s possible, and I’ll tell you straight. Maybe your margins are too tight for paid search. Maybe you need to fix your landing pages first. I won’t recommend throwing more money at ads if they can’t work.

Get clarity on your Google Ads

Request a fixed-scope audit. We'll find the wasted spend, fix the tracking gaps, and give you a clear roadmap.

Call 07410 907 104 Request a PPC audit