One-off PPC audit. I'll spend a few hours in your account, spot where money's leaking, find tracking gaps, and give you a prioritised fix list — no strings attached.
Request a PPC auditI’ve looked at hundreds of Google Ads accounts. The pattern is always the same: broad keywords that should be exact, audiences that are way too loose, bids that haven’t been touched in years, quality scores slowly rotting, and tracking that’s either incomplete or outright broken. The business doesn’t notice because the ads still spend. But the money is definitely going somewhere it shouldn’t.
A PPC audit is a fixed-scope diagnostic. I go into your account, find the waste, map the gaps, and give you a report with ranked recommendations. You get honesty, data, and a roadmap — and then you decide whether to fix it yourself, hire someone, or ask me to take over.
You give me access to your Google Ads account (read-only). I spend 4–6 hours digging through data, testing assumptions, and spotting patterns. Then I put together a report with findings ranked by impact — the stuff that’s costing you the most goes first. Each recommendation includes what’s wrong, why it matters, and what to do about it.
The audit is one-off. There’s no obligation to hire me after. But most people either implement the recommendations themselves or they ask me to take over the account because the issues are more complex than they expected.
Most audits reveal one or two major issues worth £500+ a month in wasted spend, plus a bunch of smaller fixes that compound. You’ll see exactly where your money’s going and why it’s not converting.
Any business in Tipton, Bilston, Wednesbury, or West Midlands running Google Ads over £500/month should audit at least once. If you’ve been running ads for over a year without a senior review, you definitely should. If you inherited an account or just hired an agency, an audit gives you a baseline to judge performance against.
Quote on a call, but typically around £600 for a comprehensive diagnostic. That depends on account size and complexity. I’ll give you a range upfront and a fixed price once I understand scope.
4–6 hours in the account spread over a few days, then I write the report. You’ll have findings within a week typically.
Read-only is enough. I don’t need to make changes — just to see what’s there and analyse performance.
I’ll tell you that honestly. I’ve turned down follow-up work because an account was genuinely well-optimised — but it’s rare.
Yes. I’ll look at the full account and also analyse performance in your Tipton and West Midlands geographic markets specifically.
A document with findings, data, screenshots where relevant, and ranked recommendations with rough estimates of potential savings or upside.
Let's schedule a quick call to discuss your account and what an audit would cover. I'll give you an estimate and a timeline, and answer any questions before you commit.
Call 07410 907 104 Request a PPC audit