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Your Google Ads account is probably leaking money

Most businesses we look at have accounts that are 40–50% inefficient. Keyword structure is messy, negatives are missing, landing pages don’t match ad copy, or conversion tracking is broken. You don’t see the loss because Google keeps showing your ads. An audit finds it. I’ve audited £2M+ in spend; I know where to look.

What the audit covers

For Willenhall and West Midlands account holders

You might think audits are only for big spenders. They’re not. Whether you’re spending £500/month or £5,000, waste is waste. Same rigour, same honesty.

How it works

You give me read-only access to your Google Ads account (and optionally Google Analytics). I spend 4–6 hours digging. You get a written report with findings, prioritised fixes, and exact steps to implement each one. Some fixes you can do yourself; others you might want help with.

The audit process

  1. Data pullYou grant read-only access to Google Ads (and optionally GSC, GA). I download 90 days of account history and performance data.
  2. Deep reviewI analyse structure, keywords, negatives, bids, quality scores, tracking, ad copy, landing pages, and competitive context.
  3. Written reportYou get a prioritised findings document: what’s broken, what’s costing you, and exactly how to fix it. Option to discuss by phone.

Frequently asked questions

What happens after the audit? Do you manage the account?

No obligation. You get the report; you decide. Want me to execute fixes? We can discuss that separately. Want to hand it off to an agency? Fine. Want to DIY? I’ll make sure the report is clear enough.

How much will the audit cost?

Depends on account complexity and spend history. Call for a quote based on your specifics.

Can you audit a brand-new account?

Yes, but there’s less to find. Audits are most valuable when you’ve had an account running for at least a few months and suspect waste.

I'm in Willenhall or nearby in the West Midlands — does location matter for an audit?

No. I audit accounts for businesses anywhere in the UK. Account quality issues are universal.

What's included in the written report?

Findings (with data), prioritised action list, step-by-step fix instructions, and a summary of impact (estimated savings or revenue lift). No fluff.

Curious what's wrong with your Google Ads?

Request an audit. I'll review your account and send you a clear, actionable findings report.

Call 07410 907 104 Request a PPC audit