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You already have someone managing your ads. Sometimes that's not enough.

Your current PPC manager is fine at maintenance—tweaking bids, running keyword reports. But they’re not catching the structural problems. Your account needs a senior rethink: better audience targeting, different campaign structure, smarter bid strategy. That’s where fractional consulting comes in. You don’t hire me to replace them. You hire me to tell you what they’re missing.

What senior PPC strategy looks like

12 years of Google Ads. One-to-one guidance.

I’ve managed over £2M in ad spend across e-commerce, home services, and B2B. That means I’ve seen the common mistakes, watched the algorithm shift, and built playbooks that actually work. When you book a consultation, you’re getting someone who will be honest: sometimes your ads are fine; sometimes they need a complete rebuild. No vanity. No BS.

For Ashbourne and Derbyshire businesses

If you’re selling locally (home services, trades, local retail), we’ll talk about how to compete with regional chains. If you’re e-commerce shipping nationwide, we’ll look at your margins and decide whether paid search makes sense at your current scale.

Frequently asked questions

How much does fractional PPC consulting cost?

I quote on a call based on your needs. There’s a £300/month anchor for ongoing availability; one-off strategy calls are priced separately. Get in touch and we’ll tailor something that fits your situation.

Can you work with my current agency or in-house manager?

Absolutely. I’m a second opinion, not a replacement. Your team keeps running the account; I advise on strategy and big-picture changes.

What if we're in a completely different region like Uttoxeter or Bakewell?

I work remote with businesses across Derbyshire and the UK. Geography doesn’t matter as long as you’re reachable for a call.

How often would we need to talk?

That depends on what you need. Some clients book a quarterly strategy review; others have a call every few weeks when new questions come up. We’ll decide together.

Do you do keyword research or bid strategy consulting?

Yes. Keyword strategy, bid management, audience targeting, conversion tracking setup—anything Google Ads related. Bring the question and we’ll solve it.

Need a strategic second opinion on your ads?

Book a consultation call with me. We'll review your current setup, spot what's working and what's not, and I'll outline the changes that matter most.

Call 07410 907 104 Book a consultation