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You already have someone running ads. You need a second brain.

Maybe your agency isn’t giving you clarity. Maybe you’ve got an in-house person and need strategic input. Maybe you just want a senior voice to sanity-check the direction. That’s where I come in. I audit your account, spot the gaps, and tell you what matters. 12 years managing £2M+ in Google Ads spend. Google Partner. I specialise in ecommerce and home services.

What fractional PPC strategy looks like

For Willenhall and West Midlands businesses

You’re surrounded by bigger cities — Wolverhampton, Walsall, Wednesbury — but you need advice that fits your local market and your spend. Not every consultancy bothers with accounts under £10k/month. I do.

Pricing and scope

From £300/month for ongoing strategic oversight. Hourly consulting (quote on a call) if you prefer ad-hoc sessions. You choose how much input you want; we scale accordingly. No contract, month-to-month, full transparency.

The consulting process

  1. Initial audit callYou share access to your Google Ads account (read-only if you prefer). I review structure, keywords, ad copy, landing pages, tracking setup.
  2. Written strategy briefI send recommendations prioritised by impact: quick wins first, then bigger structural changes.
  3. Alignment and ongoing check-insWe agree on priorities, then you or your agency execute. I review progress monthly or quarterly.

Frequently asked questions

Can I just do a one-off audit without ongoing consulting?

Yes. We can do a fixed-scope audit and call it done. For ongoing oversight, I offer monthly or quarterly check-ins.

Will you clash with my current agency?

No. I’m a consultant, not their replacement. I give you clear advice; you decide what your agency does with it.

What if I'm in Willenhall but my business is national or international?

Doesn’t matter. Geo doesn’t limit my work. I’ve managed campaigns across the UK and globally.

How often would we meet or review?

That’s up to you. Monthly calls, quarterly check-ins, or just before campaign launches. We fit your rhythm.

West Midlands businesses — do you know local competitor landscape?

I run competitive research into any market. If you’re selling locally, I’ll map your competitors’ Google Ads presence.

Want a second opinion on your Google Ads?

Book a consultation. We'll discuss your account, your goals, and what advisory support would actually help.

Call 07410 907 104 Book a consultation