PPC Consultant for Woking Businesses

When you need a consultant, not a full agency.

You might already have someone managing your ads — a junior staffer, another agency, or you’re doing it yourself. But you want a senior perspective on whether the strategy is sound, whether you’re leaving money on the table, or whether a refresh would help. That’s where fractional consulting fits.

What I review and advise on

• Account structure — is it built logically? Are you wasting budget across campaigns that shouldn’t exist together?
• Keyword strategy — are you chasing the right terms? Too broad, too narrow, or just missing obvious high-intent keywords?
• Bid strategy — are you on the right automated bid strategy for your business, or would a shift improve ROAS?
• Ad copy and testing — are you testing enough? Are headlines and callouts compelling or generic?
• Conversion tracking — is it set up properly? Are you measuring the right things, or flying blind?
• Budget allocation — which campaigns should grow, which should pause, which need rework?

Fractional or one-off, your choice.

Consulting might be a single conversation — I review your ads, you get a roadmap, and you move forward. Or it might be ongoing: I’m on retainer, you send me performance reports each week, and we iterate together. Either way, you’re not paying for full management — you’re buying senior strategy and my time.

How a consulting engagement works

1. Initial review callYou walk me through your current setup — what you’re running, what’s working, what concerns you. I ask tough questions.
2. I review your accountI log in (or you share access) and dig into structure, keywords, bids, tracking, and performance data.
3. Recommendations callI share findings and a prioritised roadmap. If you want to implement yourself, great — I’ve given you the blueprint. If you want me involved in execution, we can talk about ongoing fractional work.
4. Optional ongoing partnershipMonthly check-ins, ad review, strategy updates — whatever cadence you need.