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What's Hidden in Your Google Ads Account?

Most businesses running ads don’t have a complete picture. You might be spending on keywords that never convert, or paying too much per click because your bid strategy is outdated, or missing entire audiences because your targeting is too narrow. A proper audit finds all of it.

I don’t do vanity audits—no fake metrics, no made-up percentages of “waste” to justify a big contract. Just the facts: what’s working, what isn’t, and what costs money without return.

What I Look At

The Honest Truth

Sometimes the audit will say: your ads are fine, just adjust the budget. Or: you need an overhaul, this is costing you money. I’ll tell you the real story, not the story that leads to a big contract.

How an Audit Works

You give me read-only access to your Google Ads account and your GA4 or conversion tracking setup. I dive into the data—keywords, ad groups, search terms, landing pages, conversion rates, cost-per-acquisition.

Within a week, you get a written report (3–5 pages) with specific findings and recommendations, ranked by impact. If you want to discuss it, we do a call. You’re free to implement the changes yourself, hire someone else, or work with me. No pressure.

Audit Timeline

  1. Initial call30 minutes. Tell me your business, your goals, your budget, and what you’re hoping to uncover.
  2. Get accessYou grant read-only access to Google Ads, GA4 or equivalent, and any conversion tracking systems.
  3. AnalysisI spend 4–6 hours pulling the data and writing the report.
  4. Report and debriefWritten report delivered. Optional follow-up call to walk through findings and answer questions.

Frequently asked questions

How much does an audit cost?

Depends on account complexity and scope. Start with a call—no charge—and I’ll give you a fixed quote. Typically £300–£750 for a standalone audit.

What if the audit reveals something major that needs fixing?

We’ll discuss options. You can implement it yourself, hire someone, or I can help. No obligation to hire me—the audit stands alone.

Do you audit accounts outside Cannock?

Yes, I work anywhere in the UK. Most audits are done remotely.

What if my tracking is broken?

That’ll be in the report. I can help you fix it (consulting hourly rate), or I can point you to resources to do it yourself. Broken tracking is one of the most common hidden costs I find.

Can the audit help me decide between Google Ads and other channels?

Partially. I’ll tell you if Google Ads is working for your business and where the bottlenecks are. If you need advice on Facebook, LinkedIn, or others, that’s a different conversation.

How long is the written report?

Typically 3–5 pages. Specific, actionable recommendations. No fluff, no jargon.

Find Out What You're Missing

A proper audit takes the guesswork out of your ad spend. Whether you think something's broken or you just want confidence that you're optimised, let's talk.

Call 07410 907 104 Request a PPC audit