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You Already Have a PPC Person

But you want a second opinion. Or they’ve left. Or you’re about to hire someone and want to vet the strategy they propose. Or your ads are fine, but you suspect they could be better. That’s exactly what fractional consulting is for.

What Consulting Looks Like

You send me access to your Google Ads account (read-only), your conversion data, and your current results. I spend a few hours digging into keyword performance, bid strategy, ad copy gaps, landing page alignment, and tracking. Then we hop on a call.

I’ll tell you what’s working, what’s broken, and where the waste is. If it’s tactical (keyword bids, ad copy, landing page form), I fix it. If it’s strategic (market positioning, customer avatar refinement, seasonal budget shifts), we map it out together.

When to Call a Consultant

How I Charge

From £300/month, adjusted for scope. A one-off strategy review might be a single payment; ongoing fractional work (a call every month or two) is charged monthly. We’ll agree on what you need before we start. No surprises.

The Consulting Process

  1. BriefTell me what you’re trying to solve and what you’ve already tried.
  2. Access and auditYou give read-only access to your account. I dig into the data.
  3. Deep-dive callWe review findings, hammer out the strategy, and agree on next steps.
  4. Implementation or handoffI can help implement the changes, or you can. Your choice.

Frequently asked questions

Can you consult on Bing or Microsoft Ads too?

Yes. I’m certified in both Google Ads and Microsoft Ads. The principles are similar, though the interface and auction dynamics differ.

What if I need you for longer than a month or two?

That’s fine. We can agree on an ongoing retainer—say, one call every four weeks, plus Slack access for quick questions. Price it as you go.

Do you work with agencies, or only direct clients?

Both. If you’re an agency in Staffordshire or nearby and want outsourced PPC expertise, we can partner.

What's your stance on Google Performance Max campaigns?

Depends on your business. For ecommerce and home services, they work—if your feed and landing pages are solid. I’ll tell you if it’s right for you or if search and shopping separate is better.

Can I call you directly with quick questions?

Depends on the engagement. If you’re a monthly retainer client, yes—phone and email. If it’s a one-off audit, questions go into the follow-up call.

How long does a typical audit take?

3–5 hours of my time, depending on account complexity. Most audits are completed within a week of receiving access.

Need a Second Opinion on Your Google Ads?

Whether your ads are running but you suspect they could be better, or you're about to make a big decision, a quick consultation call could save you thousands in wasted spend. Let's talk.

Call 07410 907 104 Book a consultation